Amazon A+ Content Image Requirements Guide: Complete 2026 Reference
Complete reference guide for Amazon A+ Content image requirements. Module sizes, resolution specs, design best practices, and compliance rules for brand-registered sellers.
What Is Amazon A+ Content and Who Can Use It
Amazon A+ Content (formerly Enhanced Brand Content or EBC) is a free feature available to sellers enrolled in Amazon Brand Registry. It allows you to replace the standard text-only product description with rich modules containing images, comparison charts, and formatted text. Benefits of A+ Content (Amazon's own data): - Up to 10% sales lift per product listing - Reduced return rates (better-informed customers) - Improved cross-selling through comparison modules - Enhanced brand credibility and shopper trust A+ Content appears below the product description and above customer reviews on desktop and mobile. It's indexed by Google, meaning your A+ images and text can drive organic search traffic directly to your Amazon listing. Requirements: Active Brand Registry enrollment (trademark required), professional selling account. Free for all brand-registered sellers — no additional cost beyond Brand Registry.
A+ Content Image Module Sizes and Specifications
Each A+ Content module has specific image dimension requirements. Using wrong sizes causes images to crop awkwardly or not display at all: Standard Image Modules: - Single Image (Full Width): 970 x 600 pixels (recommended), 970 x 300 minimum. JPEG or PNG, under 2MB. - Single Image (Left or Right): 300 x 300 pixels. These smaller images sit alongside text. - Single Image (Sidebar): 350 x 350 pixels. Comparison Chart Module: - Product Images: 150 x 150 pixels each. These appear in a table with feature rows. - Up to 6 products can be compared in one chart. - Each row must have the same number of columns. Multi-Image Modules: - Four-Image Module: Each image 300 x 300 pixels for consistent grid display. - Three-Image Module: Each image 300 x 300 pixels. Technical Requirements for All Images: - File Format: JPEG (preferred) or PNG - Max File Size: 2MB per image - Color Space: sRGB - Resolution: 72 DPI (screen) — no need for print resolution - No GIFs, animated images, or interactive content
A+ Content Design Best Practices That Maximize Sales Lift
A+ Content isn't just about filling modules with images — it's about telling a story that converts browsers into buyers. Here's what top-performing A+ content has in common: 1. Lead with Lifestyle, Not Specs: The first module should be a full-width lifestyle image showing your product in its best context. Create emotional desire before listing technical features. A drone soaring over a mountain range, not a drone on a white background. 2. Use Comparison Charts Strategically: The comparison chart is the highest-converting A+ module because it helps customers understand why your product is the right choice. Compare your own product variants (not competitors). Highlight the upgrade path from basic to premium. 3. Follow the 'What, Why, How' Flow: Module 1: What is this product and who is it for? Module 2: Why is it better than alternatives? Modules 3-5: How do specific features benefit the customer? End with brand story and guarantee. 4. Show Dimensions Visually: Add dimension lines and measurements directly on product images. Customers shouldn't need to read specifications to understand size. 5. Include Real Use Photos: Stock photos are fine for studio shots, but include at least one real-use photo (customer-submitted or staged) showing the product in action. Authenticity builds trust. 6. Mobile-First Design: Over 60% of Amazon browsing is on mobile. Ensure your A+ text is readable at mobile scale — use minimum 14px equivalent font size, short paragraphs, and images that work at 375px width.
Common A+ Content Rejection Reasons and How to Avoid Them
Amazon reviews all A+ Content submissions and rejects those that violate their guidelines. Common rejection reasons: 1. Claims Requiring Substantiation: 'Best-selling,' '#1 rated,' 'clinically proven' without citations. If you make a claim, link to a source or use softer language like 'customer favorite' or 'top-rated.' 2. Pricing or Promotional Language: 'Sale,' 'discount,' 'free shipping,' 'buy now,' 'limited time.' A+ Content cannot include any promotional language or pricing information. 3. Links to External Sites: Any URL, QR code, or social media handle. A+ Content must keep shoppers on Amazon. 4. Contact Information: Email addresses, phone numbers, physical addresses. A+ Content cannot include seller contact details. 5. Customer Reviews or Testimonials: Even if they're real. Amazon prohibits quoting reviews or testimonials in A+ Content. 6. Grammar and Spelling Errors: Amazon rejects content with errors. Use a proofreading tool before submission. 7. Image Quality Issues: Blurry, pixelated, or stretched images. Use the recommended dimensions — don't scale up smaller images. 8. Warranty or Guarantee Claims: 'Satisfaction guaranteed,' 'lifetime warranty.' These require legal substantiation. Pro tip: Save your A+ Content as a draft and review it on both desktop and mobile before submitting. Most rejection-causing issues are visible in the preview.
Creating A+ Content Images with AI
A+ Content requires multiple image formats and styles — lifestyle hero shots, comparison table images, feature highlight graphics. Producing these traditionally means hiring a graphic designer ($50-150/hour) or spending days in Photoshop. AI simplifies A+ image creation dramatically: 1. Lifestyle Hero Images: Use Libclip's Scene & Mood templates to generate photorealistic lifestyle shots that match your module layout dimensions. Generate 970x600 landscape hero images with your product perfectly composed in the scene. 2. Feature Highlight Images: Generate close-up detail shots showing specific product features. Export at 300x300 pixels for multi-image modules. 3. Comparison Product Shots: Generate consistent-angle images of each product variant for comparison modules. Same lighting, same background, same angle — professional comparison chart ready. 4. Brand Story Images: Create images showing your brand's values — sustainable sourcing, handcrafted production, community impact. AI can generate these narrative visuals without a location shoot. Using a product photo service for A+ Content image creation saves 10-20 hours per product listing and ensures consistent, compliant imagery.
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